Personalizing Your Patient Invite E-mail
When sending the patient invite to your patients (which will prompt them to create a Greenspace account), there are a few best practices to keep in mind:
- Explain progress measurement and introduce Greenspace first.
- Customize your invitation content.
- Carefully consider your messaging.
- Be clear about your timing expectations.
Explaining progress measurement
It is a good idea to explain progress measurement to patients before you send the patient invite. This will ensure that patients understand why they are receiving the invitation, which will dramatically increase patient responsiveness and engagement. More information on how to introduce progress measurement can be found here.
Customize your invitation content
It is a good idea to personalize the email to improve patient engagement with the email when they receive it. Here’s how you can customize your invite template:
Step 1: Click on your name on the top-right portion of the header and then select Settings > Preferences
- You can create a unique invitation for both Adult or Child patients invited to join Greenspace.
Step 3: Modify the patient invite template to include your name in the From name section and personalize the language in the Subject and Message sections. Click Save once you're done.
- Selecting Preview as you edit the invitation text will open up a preview of what the email invite will look like for patients in a pop-up box.
Carefully consider your messaging
Some of the information you might want to customize to give your invitation a more personal feel might be:
- Your name and designation, as well as the name of your practice/clinic
- Relevant branding (i.e. link to website)
- A personalized email signature
It is also important to remember that this email serves as an opportunity to communicate your approach to progress measurement. Accordingly, consider including:
- A brief explanation of how you use progress measurement in your practice.
- The benefits of progress measurement.
- What the patient can expect (I.e. completing brief questionnaires at predetermined intervals)
Ideally, if you explain all of this information to your patients when first introducing progress measurement, the invitation will simply serve as a friendly reminder.
Be clear about your timing expectations
Finally, it might be a good idea to include a deadline for completion of the account setup (i.e. before your next scheduled session) to set expectations and increase the likelihood that patients complete the process promptly.